Search Engine Friendliness & Optimisation
Today, 94% of consumers and businesses search the internet before buying a new product or service.
They submit their ‘keywords’ in the search engine (most popularly Google with 86% of searches performed in the UK), and get a list of relevant websites in return.
People tend to visit websites that are at the top of these lists because they appear to be more relevant to their search. Most businesses find their competitiors at the top of these lists.
Studies have shown that if you’re not at the top of these lists you’ll struggle to reach your customers online.